Bnext
Earning is hard enough. Living shouldn’t be.
Context
Bnext was the first Spanish fintech. Its challenge was not only digital. It had to build a fresh, close proposition that could compete head to head with traditional banks.
That called for a design with personality, not the formal tone of a bank.
Scope
Keeping that brand personality alive every day meant moving between disciplines without losing consistency: a Growth campaign one day, an investor key visual the next.
I worked on static and animated assets, both outside the product (campaigns, OOH, content) and inside it, including iconography and the design of the app onboardings.
Keeping the same identity in Mexico and Spain, with each market having its own team and its own deadlines, required as much coordination as design judgment.
Earning is hard enough. Living shouldn’t be.
Context
Bnext was the first Spanish fintech. Its challenge was not only digital. It had to build a fresh, close proposition that could compete head to head with traditional banks.
That called for a design with personality, not the formal tone of a bank.
Scope
Keeping that brand personality alive every day meant moving between disciplines without losing consistency: a Growth campaign one day, an investor key visual the next.
I worked on static and animated assets, both outside the product (campaigns, OOH, content) and inside it, including iconography and the design of the app onboardings.
Keeping the same identity in Mexico and Spain, with each market having its own team and its own deadlines, required as much coordination as design judgment.
