Bello Bellisimo
Art we desire, but can never touch.
Context
During the boom of blockchain and NFTs, owning a piece of digital art became something many people wanted. I wanted to explore that fever from a different angle: the vulnerability of owning something that is not physical and can disappear at any moment.
Concept
The video follows a character who arrives to look at his artwork. But the scene shows that he never left his house. He is living that experience through virtual reality.
The final scene, where the house falls down, represents that fragility: the digital as something desired, but never fully tangible or safe.
Art direction
This was a personal exercise to explore art direction, 3D animation and illustration in one project, with no client or real brief.
I built a 3D world with a clay aesthetic, combined with portraits, a virtual catwalk and collectible cards. The story is told only through image and motion, without any copy.
Art we desire, but can never touch.
Context
During the boom of blockchain and NFTs, owning a piece of digital art became something many people wanted. I wanted to explore that fever from a different angle: the vulnerability of owning something that is not physical and can disappear at any moment.
Concept
The video follows a character who arrives to look at his artwork. But the scene shows that he never left his house. He is living that experience through virtual reality.
The final scene, where the house falls down, represents that fragility: the digital as something desired, but never fully tangible or safe.
Art direction
This was a personal exercise to explore art direction, 3D animation and illustration in one project, with no client or real brief.
I built a 3D world with a clay aesthetic, combined with portraits, a virtual catwalk and collectible cards. The story is told only through image and motion, without any copy.
